We will demonstrate that the Academy unequivocally stands for the practice of responsible esthetics. We will be the primary dental resource for patients as they strive to maintain their health, function and appearance for their lifetime. We will clearly state and acknowledge that esthetic dentistry must complement the overall general and oral health of the patient, and do no harm. We will strongly encourage that treatment decisions are based on the foundation of evidence‐based protocols combined with sound clinical judgment. We will strongly encourage that cosmetic dentistry integrates interdisciplinary medical and dental treatment to enhance outcomes and minimize the loss of healthy human tissue. We will champion and provide minimally invasive treatment protocols, when and where appropriate, that are consistent with the long‐term health and needs of the patient. We will encourage the utilization of innovation in technology and materials to deliver dentistry that is predictable and long lasting.